The Full Story
About
At BattleFitted, we believe that true strength comes from overcoming adversity. Founded by Coach Rob — a Navy veteran and former federal officer with over 20 years of service combined — BattleFitted is built on the principles of resilience, discipline, and transformation. After battling PTSD, depression, and anxiety firsthand, Coach Rob created BattleFitted to help others break through mental and physical barriers, turning pain into progress.
Mission
Our mission is simple yet powerful: to empower individuals to unlock their full potential by combining mental resilience, fitness, and personal development strategies. We know that life’s challenges can weigh you down, but with the right mindset and support, you can transform setbacks into strength.
Vision
"BattleFitted envisions becoming a global symbol of resilience, strength, and empowerment. As we grow, we aim to inspire a community of individuals who embrace challenges and wear their progress with pride. Our ultimate goal is to not only outfit people for their personal battles but to give back to those who need it most by supporting veterans, first responders, and communities facing adversity. Through our success, we will create opportunities to uplift and empower others, making a lasting impact both on and off the battlefield of life."
